The Seiko 0674 5009 Quartz LC model was used by Bond in the 1977 movie The Spy Who Loved Me.

On the watch 007 receives a ticker-tape message, rolling out as embossing tape, telling him to report to MI6 Headquarters.

Roger Moore, acting as James Bond wears the same watch throughout the movie, from the first to the last scene.

007 can be spotted glancing at his Seiko 0674 watch in several moment: in the train compartment when he’s hoping agent Triple X will join him; in the scene when he jumps on the golden camera ball in the Liparus ship; and right before he meets Jaws again in the Atlantis in the final scene.

In the closing credits, “Seiko Watches” is mentioned as one of the partners.